A Removal Company After Your Own Heart

It’s that time again-moving time! Headaches abound, screaming and frustration ensues. You aren’t sure if you’re going or coming, and if you are, chance is that you won’t be for long. You can be organized, clever, and have enough containers to stock Tupperware warehouses, but in most cases, that’s the exact opposite of your situation. In most cases, you’re surprised you finally make it once you get there.

Which is why hiring a removal company can come in handy. For example, say that you’re less than gifted at packing…maybe your Christmas gifts look pre-opened or maybe your containers just refuse to close and you’ve surrounded them with rolls of tape, praying they didn’t bust open during the trip. In most cases, a removal company will pack for you. Now, keep in mind that it will cost you. But it can also be rather beneficial and can help you to keep everything much more organized.

Don’t forget the actual moving services. This can help you so much! Especially if you have arthritis or a bad back or are getting up on age or are alone: you shouldn’t be moving things in these cases-it just isn’t safe and you have no business getting hurt.

But where do you choose a removal company? Surely there’s a way of picking one?

First of all, ask your friends. If they have any recommendations, keep them in mind. Compile a small list. Then, Google them.

Google may sound a bit tacky, but it’s actually a quick, easy way to search for reviews. Make sure that you are searching the right company (there are times when you go to check on a company and then discover that it’s a different company of the same kind) and check the reviews. You should be looking for:

1. Safety. If they aren’t safe, then you need to discard them. True, one employee might have made a mistake. It does happen. But, if an offense occurs over and over and over again, you need to completely toss that company out the window, so to speak.

2. Reputation. If you see more than ten bad reviews in a row, you need to seriously reconsider that project. It’s one of those cases where it goes to show-and especially if they have a recurring problem.

3. No thieves. If there are repeated cases where someone mentions workers pocketing items or searching through boxes (without instruction or if they aren’t packing), then you need to be wary or throw them away. You don’t have time to deal with removal companies that will steal your money and your valuables. This sort of falls under reputation, but, at the same time, you have to make sure that you put forth a bit of extra effort to watch out for things like this.

4. Scams. If you see ridiculously low prices or you notice many reviews that mention the company being a scam, avoid them. It doesn’t matter if they look like they have the best removal company reviews ever-they could be written by the scammers!

Car Insurance Costs Driven Down By Technology

Surprising for many is the fact that sometimes car insurance rates can actually go down. In fact, there are lots of exciting things happening that pose to save drivers lots of money. New technology that is already in the marketplace is saving money and lives already. Below are 3 new technologies that will keep more people safe on the road and reduce the cost of car insurance.

1. Electronic stability control (ESC). ESC systems use computer-controlled braking systems that help the driver maintain control of a vehicle that is beginning to lose control. In 2007, the National Highway Traffic Safety Administration began requiring all manufacturers to install ESC in all passenger cars, SUVs, vans, and pickup trucks. According to a study done by NHTSA, more than 2,200 lives were saved from 2008-2010 due to the installation of ESC. When more people are safe on the road, car insurance premiums tend to decrease.

2. Driver-less car technology. Google is leading the charge in developing cars that drive themselves. In fact, the Nevada DMV issued the first license for a self-driven vehicle in May 2012. While many do not want their car to drive them to work, the technology being developed will do amazing things to keep accidents to a minimum. Basically the car will know before you do that you are about to hit something and will react for you. Less accidents means less of a car insurance premium.

3. Attention control system. Driver fatigue causes thousands of crashes every year. Volkswagen has a new technology to combat this. A camera in the car monitors your blinking and if it detects a shortage of blinks, it assumes the driver is asleep. An alarm will sound that will alert the driver that is time to either pull over or switch drivers. Again, more safety means less accidents, which results in car insurance that is more affordable.

I would love to see a technology that would not allow a drunk driver to even start the car. That would also save thousands of lives. I’m sure this technology would be easy to develop if it hasn’t been developed already. Technology is improving every aspect of our lives. It’s even saving the lives of thousands. As better safety technology is developed, less accidents will occur on the road.

The safer everyone is on the road, the less we will have to shell out for car insurance. Car insurance companies will no longer have to spend millions of dollars on claims and we’ll all benefit!

10 Shopping Tips – Fashionable Finds Are Possible For Under $25!

When it comes to shopping sometimes the $20 sandals flatter you more than the $400 designer sandals. Style is not in the price, but in your approach. You can get more for less if you are savvy about your shopping. Fashionable finds are possible for under $25. How do you do it? Here are 10 Tips to think about when you’re out on a shopping expedition:

1. You Can Find Deals in Unexpected Places.

I got a purse for a steal at a Nine West shoe store in New Jersey. Not a shop I would normally think of to buy a purse. But I spotted it in the front window and fell in love. (Although maybe not as deeply as with my husband.) When I went into the store to ask a sales clerk about it, I thought this gorgeous tan satchel would be expensive. It looks like something that would be appropriate in Grace Kelly’s or Audrey Hepburn’s wardrobe closet. But now it’s in my closet.

2. Set Your Budget and Stick with It.

Yes, you’ve probably heard this before. However, forced to work within a box, you will come up with creative ideas. One year for Christmas, I set a working budget of $25 each for my nieces and nephew. Instead of getting them each one gift, I got them a number of small funky gifts and they each had 3 presents to open. It made opening gifts more exciting for them.

3. Read fashion magazines to get an idea of the trends.

Many clothing companies with budget-happy fashion lines will replicate the “look” or “feel” of pricey designer fashion. I read everything from New York magazine and the NY Times Fashion to Vogue, Elle and fashion catalogs to see what’s happening out in the fashion world. Go to your nearest public library and those fashion mags are FREE! If you learn what is cutting edge then believe me you will find cheaper versions of the trends. Or you will learn how to put an outfit together in your own expressive way.

4. You can find reasonably priced gifts at even the most expensive stores.

For example when I go online to Saks Fifth Avenue I can look under the gift category “Under $50.” Today for “$25 and under” I find: a Kate Spade notecard set, a hip style book on Dolce and Gabbana and Fresh waterlily soap—all would make lovely gifts. The price is so reasonable for the soap you could even include a little something else so that the recipient has another gift to open–always more fun. Go to a pricey chocolate shop. Then buy the smallest, but always tasteful box, sometimes under $15. Put it in a nice gift bag with the heavenly scented waterlily soap. Your gift card can read: “You deserve a little elegance in your life.” What friend wouldn’t be flattered.

5. Be open to new opportunities.

When I travel to new cities I like to explore new shops. I usually end up in the artsy section of town. To me that means galleries, museums, maybe a university–and fun shopping. I collect business cards of the stores I love and make notes or take pictures of what they have so I can call them and order from them later. If a town has a college or university it has plenty of stores with low prices to satisfy the students. And me too.

6. Know your own style.

Allow your self the luxury of an expensive item that you just can’t pass on. Especially if it defines “YOU.” Find deals for other purchases. I coveted a $99 sweater from J.Crew, but then I bought a purse for only $20 for a wedding. You can justify the expensive purchase. The sweater will last for years, amortizing into less money. If I wear the sweater often, cost-wise it pays for itself, while the wedding purse I might only use that one time.

7. Accessories are inexpensive ways to refashion the look of your outfit.

An $8.00 leopard print scarf I bought at H&M compliments my chartreuse cardigan, jeans and black boots. It’s a dressy-casual look that suits my style. And the scarf goes just as well with a knit purple dress and heels. A few strategically picked accessories means less outfits to buy.

8. Consider buying your purchases in the months they are traditionally on sale.

If you’re not in a rush to buy new towels then why not wait until January or August. Or if you thinking of painting your bedroom Robin Egg blue, that paint will be cheaper in April.

9. Sign up for email blasts from your favorite stores.

Stores will alert you to their sales and often give email subscribers exclusive discounts. You will learn about sales before the average customer. Then instead of spending a fortune on the skirt you admired earlier in the season you can scoop it up at a bargain.

10. Shop from your home and comparison shop online.

Yeah, why not. Shop in your pjs, my favorite way to shop. What do you think?

Planning and Design of Behavioral Healthcare Facilities

Behavioral Healthcare Facilities: The Current State of Design

In keeping with most districts of healthcare, the marketplace has seen a boom in the construction of Behavioral Healthcare facilities. Contributing to this increase is the paradigm shift in the way society views mental illness. Society is placing a heavier value on the need to treat people with serious addictions such as alcohol, prescription and elicit drugs. A large percentage of people suffering from behavioral disorders are afflicted with both mental and addictive behaviors, and most will re-enter communities and either become contributors or violators.

These very specialized facilities do not typically yield the attention from today’s top healthcare designers and their quantity accounts for a small fraction of healthcare construction. However, Behavioral Healthcare projects are increasing in number and are being designed by some very prominent architectural firms such as Cannon Design and Architecture Plus. Many are creating state-of-the-art, award-winning contemporary facilities that defy what most of us believe Behavioral Healthcare design to be.

Changing the Way We Design Behavioral Healthcare Facilities

As with all good planners and designers, A+D (along with facility experts) are reviewing the direct needs of patient and staff while reflecting on how new medicine and modern design can foster patient healing rates, reduce environmental stress, and increase safety. This is changing the face of treatment and outcome by giving the practitioner more time to treat because they require less time and resources to “manage” disruptive patient populations.

The face of Behavioral Healthcare is quickly changing. No longer are these facilities designed to warehouse patients indefinitely. And society’s expectations have changed. Patients are often treated with the belief that they can return to their community and be a contributor to society. According to the National Association of Psychiatric Health Systems (NAPHS), depending on the severity of illness, the average length of stay in a Behavioral Healthcare facility is only 9.6 days.

What has changed?

Jaques Laurence Black, AIA, president and principal of New York City-based daSILVA Architects, states that there are two primary reasons for the shortened admission period:

1. Introduction of modern psychotropic drugs that greatly speed recovery

2. Pressures from insurance companies to get patients out of expensive modes of care

To meet these challenges, healthcare professionals are finding it very difficult to effectively treat patients within the walls of antiquated, rapidly deteriorating mental facilities. A great percentage of these facilities were built between 1908 and 1928 and were designed for psychiatric needs that were principled in the belief to “store” not to “rehabilitate.”

Also impacting the need for Behavioral Healthcare construction is the reluctance of acute-care facilities to provide mental health level services for psychiatric or addiction patients. They recognize that patient groups suffering from behavioral disorders have unique health needs, all of which need to be handled and treated only by very experienced healthcare professionals. This patient population also requires a heightened level of security. Self-harm and injuring staff and other patients are major concerns.

The Report of the Surgeon General: “Epidemiology of Mental Illness” also reports that within a given year about 20% of Americans suffer from a diagnosable mental disorder and 5.4% suffer from a serious mental illness (SMI ) – defined as bipolar, panic, obsessive-compulsive, personality, and depression disorders and schizophrenia. It is also believed 6% of Americans suffer from addiction disorders, a statistic that is separate from individuals who suffer from both mental and addiction disorders. Within a given year it is believed that over one-quarter of America’s population warrants levels of mental clinical care. Even if these statistics were cut in half, it cannot be denied as a serious societal issue.

With a growing population, effectively designing in accordance with such measures is at the heart of public health.

Understanding the Complexity of Behavioral Healthcare Design

Therefore, like Corrections, leading planners and designers specializing in Behavioral Healthcare are delving deeper to better understand the complexity of issues and to be the activist to design facilities that promote treatment and healing – and a safer community.

The following is a list of key design variables that are being studied and implemented:

1. Right Sizing

2. Humanizing Materials and Color

3. Staff-Focused Amneties and Happiness

4. Security and Safety

5. Therapeutic Design Tenants

Right-sizing

Today’s Behavioral Healthcare facilities are often one-story single buildings within a campus size. Often debated by Clients due to costs, this design preference is driven by the demand for Uncategorized light, window views to nature for all patient areas, and outdoor open-air gardens “wrapped” within. All of this provides soothing qualities to the patient, reduces their anxieties, counteracts disruptive conduct and helps to reduce staff stress.

“When you look at the program mix in these buildings, there’s a high demand for perimeter because there are a lot of rooms that need Uncategorized light. Offices, classrooms, dining areas, community rooms, and patient rooms all demand Uncategorized light, so you end up with a tremendous amount of exterior wall, and it forces the building to have a very large footprint.” – James Kent Muirhead, AIA, associate principal at Cannon Design in Baltimore

These design principles are also believed to improve staff work conditions. Unlike a multi-story complex, at any moment staff can walk outdoors and access nature, free from visual barriers, and within a building that more accurately reflects building types that both patients and staff would encounter in their communities.

In addition to right-sizing for the overall building footprint, is right-sizing for internal patient and staff support area. Similar to the move we have seen in Corrections to de-centralize support spaces, Behavioral Healthcare is moving to decentralized nursing/patient units called “neighborhoods.” With mental health facilities there is a large concern with distances and space adjacencies in relation to the patient room and patient support areas such as treatment and social spaces. Frank Pitts, AIA, FACHA, OAA president of Architecture Plus, Troy, NY, advocates neighborhoods that average 24-30 beds arranged in sub-clusters, called “houses”, of 8-10 beds. Thus, each neighborhood consists of three houses. Often these layouts will include a common area where patients congregate and socialize, with a separate quiet room so patients can elect to avoid active, crowded areas. In addition Pitts states, “There’s a move away from central dining facilities. So, while facilities will still have a central kitchen, it’s a whole lot easier moving food than it is patients.” However, it is important for the facility to mimic normal outside daily life routines, so patients are encouraged to frequently leave their neighborhoods to attend treatment sessions, and outdoor courtyards.

Humanizing Materials & Color

In all facilities that play a role in rehabilitation, design strives to create spaces that humanize, calm, and relax. Behavioral Healthcare patients need to feel that they are in familiar surroundings; therefore, the architectural vocabulary should feel comfortable and normal. Since these facilities are about rehabilitation (when possible) and encouraging patients to merge back into society, the facility should feel like an extension of the community. Their spaces should reflect the nature and architecture of the surrounding region and thus so, no two facilities should look too much alike.

“Our a
pproach to designing these facilities is to view the facility as an extension of the community where patients will end up when they’re released. Interior finishes also depend on geography because you want to replicate the environment patients are used to. You want to de-stigmatize the facility as much as possible.” – Tim Rommel, AIA, ACHA, OAA, principal with Cannon Design in Buffalo, NY.

Therefore, materials and colors within these spaces want to feel familiar to one’s region and everyday life. To soothe the psyche and rehabilitate, they want to feel soft and comfortable, yet visually stimulating. An interior that is overly neutral or hard in appearance is not appropriate. Materials should reduce noise, and colors should lift the spirit. This can help to create an environment in which the patient can learn, socialize, and be productive while easing anxieties, delivering dignity, and modifying behavior. As stated previously, behavioral studies advise the use of softer interior materials-like carpeting, wood doors and tile. Doing so translates directly to both patient and staff well-being, particularly staff safety, and makes for a nicer place to work. In addition, staff have more resources to “treat” instead of manage heated situations. When staff experiences are eased and satisfied, morale is boosted and life-saving rules and policies are more likely to be enforced.

Staff-Focused Amenities & Happiness

While reducing staff stress and fatigue through a healing supportive environment seems like an obvious goal, there are relatively few studies that have dealt with this issue in any detail. More attention has been given to patient outcomes. However, many leading hospitals that have adopted therapeutic tenants into their newly built environments have seen vast improvement through their “business matrixes” and financial reporting.

In one example, the Mayo Clinic, a national leader in implementing healing design in its facilities, has reported a reduction of nursing turnover from a national annual average of 20% to an annual 3%-4%. In another example, when Bronson Methodist Hospital incorporated evidence-based design into its new 343-bed hospital, they cited their 19%-20% nurse turnover rate dramatically dropped to 5%.

Now, both the Mayo Clinic and Bronson Methodist Hospital have had to initiate a waiting list for nursing staff seeking positions. This converts to better-trained and qualified staff, and a reduced error rate. Therefore, more health facilities are investing in staff support areas such as lounges, changing rooms, and temporary sleep rooms. Within these staff spaces and in the hospital throughout, facilities are also recognizing the need for upgrade materials, better day lighting, and an interesting use of color: One soon realizes that the need of patients and staff are interwoven, each impacting positively or negatively the other.

Security & Safety

Without debate, self harm and harm to staff is one of the biggest concerns mental health facilities manage. Often the biggest safety and security concern is the damage patients can do to themselves. “There are three rules I had drummed in me,” says Mark Hanchar; Director of Preconstruction Services for Gilbane Building Company, Providence, R.I. “First, there can’t be any way for people to hang themselves. Second, there can be no way for them to create weapons. Third, you must eliminate things that can be thrown.” Hanchar says that the typical facility is, “a hospital with medium-security prison construction.” This means shatter proof glass, solid surface countertops (laminate can be peeled apart), stainless steel toilets and sinks (porcelain can shatter), push pull door latches and furniture that cannot be pulled apart and used as a weapon. These are just to name a few.

Additionally, removing barriers between patients and nursing staff is a safety consideration. Frank Pitts, AIA, FACHA, OAA president of Architecture Plus, says what may be counter-intuitive for safety precautions, “Glass walls around nursing stations just aggravate the patients.” Removing glass or lowering it at nursing stations so patients can feel a more human connection to nurses often calms patients. There is also discussion of removing nursing stations altogether; decentralizing and placing these care needs directly into the clinical neighborhoods and community spaces. Pitt says, “The view is that [nursing staff] need to be out there treating their patients.”

Therapeutic Design Tenants

As medicine is increasingly moving towards “evidence-based” medicine, where clinical choices are informed by research, healthcare design is increasingly guided by research linking the physical environment directly to patient and staff outcomes. Research teams from Texas A&M and Georgia Tech sifted through thousands of scientific articles and identified more than 600 – most from top peer-reviewed journals – to quantify how hospital design can play a direct role in clinical outcomes.

The research teams uncovered a large body of evidence that demonstrates design features such as increased day-lighting, access to nature, reduced noise and increased patient control helped reduce stress, improve sleep, and increase staff effectiveness – all of which promote healing rates and save facilities cost. Therefore, improving physical settings can be a critical tool in making hospitals more safe, more healing, and better places to work.

Today’s therapeutic spaces have been defined to excel in 3 categories:

1. Provide clinical excellence in the treatment of the body

2. Meet the psycho-social needs of patients, families, and staff

3. Produce measurable positive patient outcomes and staff effectiveness

Considering the cost of treating mental illness, which is exceedingly high, and wanting facilities to have effective outcomes, a further practice of incorporating therapeutic design is increasing. The National Institute of Mental Health (NIM H) approximated in 2008 that serious mental illnesses (SMI ), costs the nation $193 billion annually in lost wages. The indirect costs are impossible to estimate.

The estimated direct cost to clinically treat is approximately $70 billion annually and another $12 billion spent towards substance abuse disorders. In addition to the increased need of care and the boom in Behavioral Healthcare construction, it becomes an obligation to make certain that we as facility managers, architects, designers and manufacturers therapeutically plan and design these facilities.

Notably, in 2004, “The Role of the Physical Environment in the Hospital for the 21st Century: A Once-in-a-Lifetime Opportunity,” published by Roger Ulrich P.H.D., of Texas A&M University, was released. In a culmination of evidence-based research, research teams found five design principles that contributed significantly to achieving therapeutic design goals.

The report indicates five key factors that are essential for the psychological well-being of patients, families and staff, including:

1. Access to Nature

2. Provide Positive Distractions

3. Provide Social Support Spaces

4. Give a Sense of Control

5. Reduce or eliminate environmental stress

Access to Nature

Studies indicate that nature might have the most powerful impact to help patient outcomes and staff effectiveness. Nature can be literal or figurative – Uncategorized light, water walls, views to nature, large prints of botanicals and geography, materials that indicate nature and most importantly, stimulating color that evokes nature. Several studies strongly support that access to nature such as day-lighting and appropriate colorations can improve health outcomes such as depression, agitation, sleep, circadian rest-activity rhythms, as well as length of stay in demented patients and persons with seasonal affective disorders (SAD).

These and related studies continue to affirm the powerful impact of Uncategorized elements on patient recovery and stress reduction. Thus, it is clea
r that interior designs which integrate Uncategorized elements can create a more relaxing, therapeutic environment that benefits both patients and staff.

Positive Distractions

These are a small set of environmental features that provide the patient and family a positive diversion from “the difficult” and, in doing so, also negate an institutional feel. These can be views to nature, water walls, artwork, super imposed graphics, sculpture, music – and ideally all of these want to be focused on nature and, when applicable, an interesting use of color. Therapeutic environments that provide such patient-centered features can empower patients and families, but also increase their confidence in the facility and staff. This helps with open lines of communication between patient and caregiver.

Social Support Spaces

These are spaces designed partially for the patient but mainly for the comfort and socialization of family members and friends of the patient; therefore, family lounges, resource libraries, chapels, sleep rooms and consult rooms all play a role. When family and friends play a key role in a patient’s healing, these spaces encourage families to play an active role in the rehabilitation process.

Sense of Control

In times when patients and family feel out of control, it is very healing for the facility design and staff to provide it back when appropriate. Although, this cannot always be done suitably in mental healthcare facilities. However, when applicable, these design features include optional lighting choices, architectural way-finding, resource libraries, enhanced food menus, private patient rooms and

optional areas to reside in. A few well-appointed studies in psychiatric wards and nursing homes have found that optional choices of moveable seating in dining areas enhanced social interaction and improved eating disorders. When patients feel partially in control of their healing program and that the building features are focused to them, an increased confidence of the quality of care enters and tensions lower.

As with all therapeutic design, this allows the caregiver to use their resources healing in lieu of “managing” patient populations.

Reduce or Eliminate Environmental Stress

Noise level measurements show that hospital wards can be excessively noisy places resulting in negative effects on patient outcomes. The continuous background noise produced by medical equipment and staff voices often exceeds the level of a busy restaurant. Peak noise periods (shift changes, equipment alarms, paging systems, telephones, bedrails, trolleys, and certain medical equipment like portable xray machines are comparable to walking next to a busy highway when a motorcycle or large truck passes.

Several studies have focused on infants in NIC Us, finding that higher noise levels, for example, decrease oxygen saturation (increasing need for oxygen support therapy), elevate blood pressure, increase heart and respiration rate, and worsen sleep. Research on adults and children show that noise is a major cause of awakening and sleep loss.

In addition to worsening sleep, there is strong evidence that noise increases stress in adult patients, for example, heightening blood pressure and heart rate. Environmental surfaces in hospitals are usually hard and sound-reflecting, not sound-absorbing causing noise to travel down corridors and into patient rooms. Sounds tend to echo, overlap and linger longer.

Interventions that reduce noise have been found to improve sleep and reduce patient stress. Of these, the environmental or design interventions such as changing to sound-absorbing ceiling tiles, are more successful than organizational interventions like establishing “quiet hours.”

Conclusion and Additional Information

The information contained in this excerpted report is intended as a guide for architects, specifiers, designers, facility planners, medical directors, procurers, psychologists and social workers which have a stake in providing improved facilities for behavioral healthcare patients. It is a portion of a report entitled “The Contributions of Color” authored by Tara Hill, of Little Fish Think Tank. Ms. Hill was commissioned by Norix Group Inc., in 2010 to research the role color plays in the safe operation of correctional facilities and behavioral health centers. More in-depth information specifically about the psychological influence of color and behavioral healthcare facility design can be found by reading the full report.

Internet Marketing Training For Home Based Business Owners

How To Set Up and Start Operating a Home Based Business

I remember myself anticipating to having my first website ready when I first started, as if when I would have it ready, my business would become internationally known at a blink of an eye! Being Enthusiastic is essential… Another thing that is essential though, is to try to keep your feet on the ground. Becoming known on the internet is a Step By Step process that you have to go through very carefully and with consistency. The more focused and consistent you are from the instant you start, the sooner you will achieve your business goals, by accordingly following your business plan! Most of All: Do Not Panic!!

1) Establishing Your Target Market:

This is probably the most important thing you can do when getting your business started. You have to do your research on Who Your Customers Are before you get into any type of marketing and advertising. Especially with Pay Per Click advertising e.g., on Google AdWords you have to know what are the right keywords for your business in order to attract the right people to you, that will ask exactly for what you have to offer. Marketing to the wrong set of keywords will kill your business, produce a substandard leads. On the other hand, marketing to the right set of keywords or the right target market will explode your business.

2) Find A Good Domain Name And Hosting Company:

This is the second very important part of your business foundation. Having a good domain name that relates directly to your offering business opportunity and a hosting company that has reliable customer service daily 24/7, Live Support to make sure your website – blog is up and running effectively.

3) Decide What Method You Will Use For Your Promotion Plan:

Squeeze Pages or Branding Site? After you have established your target market, and set up a domain and a hosting account for your website, you will need to decide what type of Marketing Site you will use. Squeeze pages and branding sites are different, but both are necessary tools for the internet marketer. As with any other topic, you will get different opinions when it comes to Squeeze Pages or Branding sites. I use Branding Sites as I want people to get to know who I am and where I come from before starting any kind of partnership or business deal with them.

Difference between a Squeeze Page and a Branding Site:

A squeeze page is a mini sales page. Squeeze pages are also called opt in pages, splash pages, and landing pages. It’s the first and most important page that you will create and the place where your people will leave their name, email and number, in order to get more information about your business opportunity. Your squeeze page should have a smart eye-catching headline and invoke curiosity. The content of your squeeze page should address to solve a ‘problem’ or fill a ‘void’ of your customers.

Branding sites are designed to brand YOU. Word Press sites are great for branding. Word Press sites have a home page. The home page allows you to provide more information and detail than a squeeze page. As I mentioned earlier the branding site is meant to give your people information; lots of information about you, your product, and your services.

Lay out your branding site with a home page about your product and service. The “about me” tab should be all about you…your story, your background, and your truth.

It is a peoples’ Business and people will connect with you if they like you first and trust you later.

4) Pay Per Click Advertising:

Get Yourself Acquainted with the Forms and The Functionality of Pay per Click Advertising.

What is Pay Per Click?

Pay Per Click Marketing is the fastest way to drive traffic to your web site, that is a fact.

The three big pay per click sites that are recommend are as follows and they are in this order for a reason with Google being at the top.

The three major search engines are Google, Yahoo, and MSN, but Google is the Leader of the market.

Google is the main pay per click marketing search engine.

How Does Pay Per Click Work?

Pay Per Click works by you selecting keywords that are related to your business, product, or service.

1. You choose keywords or long key phrases

2. You bid an amount on those keywords or key phrases to get them seen

3. Google determines which ads to show

So how do you get your ads seen?

1. Write an attractive ad (great copywriting is a key factor in all marketing)

2. Bid the right amount

3. Make your ad relevant to your keywords as well as your website

Google AdWords Program has unlimited free informative tutorials on how to set up and start your PPC campaign. There you will have the choice to target your ads according to language, country, set your own preferred bids on your ads and keywords, and set specific days for your ads to run or pause them anytime you wish.

After you make your keywords research, when you will know what you are doing it won’t be that difficult to get your ads seen throughout the web. To many people rush to get their ads out on Google and do not do the proper research, or work with experienced marketers and coaches.

You can apply the strategies you use for the big search engines like Google,Yahoo and MSN. Googles’ pay per click program is called Ad Words. There is a difference between “paid” search results that appear on the top and right-hand side and “Uncategorized” searches – the search results that appear on the left-hand side of the search page which are free and can make wanders if you manage with good Search Engine Optimization to get your ads there on the first pages of these engines.

5) Article Marketing Advertising:

Article marketing is probably one of our most interesting and cost effective ways to market.

This method requires a process and time to get results and visibility. It is a way for you and your business to become known on the web and be considered as an active part of the Online Marketers Community. What happens when you do article marketing is that people pick up your articles for content on their sites, for content. It’s huge. Your content is spread around virally.

The way this works is you write an article, something of value. Be sure you check out our chapter on outsourcing on next paragraphs, because if you don’t like to write, you can outsource it to experts.

When you write and submit your articles, you are putting in your links on these articles, the articles that you originally produce. These are one-way back links to your site, so when people pick up your articles for content, the Google crawler picks up the links and your site goes up in ranking. That means more visibility for you, more traffic to your site and recognition, traffic and hopefully sales.

The articles you submit should be relevant to the topic of your business. They should pertain to what you are doing and whatever business you are in. In this case your articles should pertain valuable content for your readers to go through concerning Home Business Industry Topics. These could be Internet Marketing Techniques, the advantages of running their own business from home, freedom of time, ‘How-To’ articles which are a very ‘HOT’ plate for the search engines and many more.

Make sure that your articles are around 300-500 word long. You want to be picked up as providing good content about your industry or business. You should have a bio attached to the article. BIO is the only place that you can ‘sell’. It’s the place for you to ‘TAKE’. This is where the link to your website or splash page will be located. The bio should be about you as the author. At the body of t
he article you only ‘GIVE’: Content of Value. The links in your Bio should come back to your website.

Your Bio should include 2-3 sentences pertaining 1) Who you are and what you do, 2) A reason to visit your site after reading your article and 3) A call to action, for them to do so.

Make room in your life to submit at least two articles per week; set aside a specific time or day to make it happen. You have lots of information you can write about in whatever industry you are in. You can do it manually, or you can purchase submission services through Article Submitter Special Software. They have over 1000 places to submit your articles. It is time saving and accelerates the process of distribution and visibility.

6) Video Marketing Activity (HUGE)

Run a Google search on a topic like ‘best home based business opportunities’. Most likely, in addition to articles and websites, there will be several videos that pop up in the search results. Imagine having a dynamic and powerful video that introduces your product, service, and company live with your voice on and researchers landing on your beautiful video instead of being sent to a single and ‘one of the thousands’ splash pages. Google is very attracted to videos and pick them up quickly. It will help your ranking. Video Marketing is a very powerful selling tool as well as the fastest free way to get those ads out there. Use it in order to stay ahead of the competition.Your ultimate goal in marketing is to have your ads not only seen by as many potential customers as possible, but to be in front of as many of your targeted customers as possible.

The way you treat your Video Marketing campaign is the same with how you treat your PPC campaign and your article marketing campaign. You must focus on a specific ‘keyword-driven’ target market. At Step 1 I mentioned the importance of establishing a target market and a core group of keywords. The same keywords will be plugged into the videos when you submit them. Ultimately, everything comes up to your initial development of your target market and core keywords.

As in Article Marketing you can 1) submit your videos manually to limitless video directories for free like You Tube, Yahoo Videos, Google Videos, etc or 2) Submit to as many as possible directories through Video Submitting Software that do massive distribution of your videos with a click of a button.

7) Press Releases Marketing Method (Get Faster and Higher Ranking)

Another way of effective marketing of your website is to write and submit Press Releases. The information in your press release needs to be viable, newsworthy and high value content. Inside your press release, you should have one-way links that bring readers back to your site – your branding site or your squeeze page. The difference between the articles and the Press Releases is that in PR you can place your URL link in the ‘body’ of your content, once every 100 words. Press releases are a great SEO tool that can quickly improve your ranking. There are a lot of sites looking to gather information to build the content on their websites, so if they pick up your press release, and inside your press release you have one-way links back to your site, the search engines will know and act accordingly by rewarding you with higher ranking.

This is a method that requires some time to build a reputation. Give it some time and as long as you do this on a consistent basis, sending out once press releases per month with relevant, high value information, you’ll start seeing increased traffic to your site. Again there is a free PR submission option and a paid one. Again it will be up to your budget flexibility.

8) Social Media Marketing:

Millions of people everyday are viewing, updating, or connecting with others all over the world. These sites are very easy to get set up on, as all you have to do is sign up with your information and you are ready.

As of today the big three that I use consistently for internet marketing are Facebook, Twitter, Linked In and Ecademy.com. There are hundreds more out there and this is a great way to let people know about whom you are what you do, as well as what your product or service is all about. Social Networking Sites are considered as the Hottest Market Place and reports have shown that people search and finally trust opportunities through viral tools, such as all these today’s Hot Marketing Trends.

You must apply the ’90-10%’ Marketing Rule which means, that the 90% of your posts and interactions must be about you socializing, making connections, letting people know you first and only a 10% talking about your business. People don’t like to be sold. Be human and treat like you would like to be treated. It is a Peoples’ Business.

9) Outsourcing Resources:

Every marketing method I mentioned so far, every tool that you are given to use can be outsourced. Evaluate the time that you can give to your business, filter the activities that are most compatible to your character and nature and outsource the rest! Web design building, hosting etc. You cannot outsource everything assuming that your budget is limited; you will have to learn how to do some of them, apply at least 2 of the previous mentioned methods for your business. Article marketing, Social Media Marketing and Pay Per Click advertising is definitely skills that anyone that starts an online business should master for himself and his business’s success.

Take it Step By Step when growing your business and grow your outsourcing at a steady pace. You always have the control of all your marketing activities. You are the leader and the one that will lead you to Success!

Make sure you are on the right track and apply the knowledge you learn, every single piece of it day by day! And of course enjoy yourselves always!

Basic Horse Riding Tips for Beginners

Horse riding is good fun, and a very healthy sport for all ages to take part in, but it should always be kept in mind that riding can be a dangerous activity. So with this in mind I have written these few tips on safety and horsemanship to help you enjoy your sport.

If you are new to riding then you should definitely take some lessons from a good qualified instructor first. Your instructor will teach you all the basics about horse riding and will advise you on all the relevant safety measures that you should take when around horses.

Although this is very basic information you should still follow these rules at all times. Never ever walk around behind a horse. When a horse can hear something behind it and can only barely see some movement, out of fear many horses will kick out, it should be remembered that a kick from a horse can cause serious injury and may even prove fatal!!

Next, wear a suitable riding hat or helmet, there is no fun in landing on your head when you have been thrown or fallen from a horse. Also you should wear appropriate foot ware, riding boots if possible these will help you to keep your feet in their stirrups.

Riding solo is not to be recommended, if you fell and were injured you could be in serious trouble before you were found. Even if you are an experienced rider on a calm intelligent animal and were going into the forest to ride alone you should still tell someone what route you are taking and when you expect to return.

How you handle the reins is crucial to controlling your horse and keeping good balance. Keep your hands low just above the front of the saddle this will help to keep your centre of gravity low and help you to be stable in the saddle.

Now if you have a healthy well adjusted animal to ride, within reason there are few boundaries on what you and your horse can do. Whether you wish to walk, trot, canter or gallop the only barrier is the skill of the rider.

The most important safety skill of riding is being able to stop your horse where and whenever you want. If you have maintained the correct hand position and grip on the reins while riding it should be relatively easy to stop your horse, just pulling your hands back firmly will pull the horse’s head down and bring him to a halt.

Directing a horse is also easy if they are given the proper signals. If you wish to turn to the right just pull back on the right reins and apply pressure to the horses belly with your right boot, and for turning left do exactly the same with the left reins and boot.

Essential Bathroom and Kitchen Remodeling Tips

The real sign of a remodeled home is how well the bathroom and kitchen have been renovated. These days’ buyers will judge your home by the look of your kitchen as well as the bathroom. Some homeowners prefer an open concept where their kitchen is on the display for all visitors and guest to see. In this article we will discuss various important kitchen and bathroom renovation tips to help you with your project.

There used to be a time when homeowners did not pay much attention to these rooms. These areas were simply utilized for their function. Today the kitchen is the central gathering where all family members join one another after a hard day at work to share a meal and socialize. In the same way the bathroom is seen as a place to relax and be comfortable. Below are some tips to consider before venturing out on your home improvement project.

Clarity and Budget

You need to measure the size of your bathroom and your kitchen so that you can determine how much room you have. Knowing this information is critical as you can determine what can be added and what does not fit. You then need to determine what you are trying to gain from your kitchen renovation project or from your bathroom makeover. Are you looking to add more cabinets, perform a simple make over, or are you looking at knocking down walls and do a full renovation. How much are you willing to spend and how much can you accomplish with your budget. Being clear helps you to get to where you want to go.

Where to Find Ideas

Start looking online as there are various sites that provide you with kitchen renovation ideas and bathroom remodeling ideas. You should also flip through the pages of home improvement magazines to see what style and ideas you would like to deploy. These designs will provide you with the theme that you can use in your renovation project.

Be Honest and Be Willing to Learn

This is not a time to let your ego get the better of you. You need to be frank with yourself and asses your skills. Ask yourself what you can do on your own and when to call in a hired hand. There is certainly some work that you can take on, such as painting the walls. You can also learn other simple tasks by taking advantage of various online training videos or free training classes provided by some suppliers such as Home Depot.

These trainings can assist you on doing some of the work that is not so difficult. For instance, if you are only replacing your existing counter top or bathroom sink, you could take advantage of these DIY training to reduce the cost of your renovation project by doing some of these work yourself.

Get Your Family Involved

Bathroom renovation or kitchen updating should not be a grim task. You can turn this to a family event by giving your family members a to-do list and making it fun. Working alongside one another to improve the overall quality of your life can be a fun and fulfilling activity.

Kids Waterproof Splashsuits – The Essential Travel Garment For Your Young Child

Most adults would simply prefer to stay indoors when it is raining. Nobody wants to get soaking wet. However, kids really enjoy playing in the rain and splashing in puddles. They are thrilled when it is necessary to go out in the rain. Of course their parents do not really enjoy dealing with the results. The kids will get soaking wet and dirty from all the water. Choosing the right waterproof clothing for your child can really help prevent your child from getting too wet and catching a chill.

There are a number of different types of kits waterproof clothing available, so you can choose the one that is most suitable for your child. One option that many people don’t think about which is particularly good for very young children is the splashsuit. When it comes to kids waterproof clothing, the splashsuit is the most likely to keep your child dry. This is because it is a one piece outfit that has a hood and straps to go under your child’s feet. Add a pair of rain boots and your child will be covered from head to foot. Young children have difficulty holding an umbrella, and will want to splash in puddles so this is a great solution for them.

Kids waterproof clothing for slightly older kids can be chosen to suit their interests and their behavior. Those who still refuse to stay out of the puddles can wear splashsuits, while those who are better behaved can choose a combination of a raincoat or poncho with a matching umbrella and rain boots. This will keep them mostly dry and let them have a few more options when it comes to the design of their rain gear. Another option is to get separate dungarees and jackets so that they will still be fully covered when they are out in the rain.

Raincoats are available with designs including dinosaurs, bugs, firemen, pirates, sail boats, alligators, ladybugs, bees, frogs, butterflies, flowers, ducks, watermelons, strawberries, fairies, and more. Many of these coats have hoods, so an umbrella is not necessary, although kids tend to like to carry them once they reach a certain age. These are great for preschoolers and those who are just starting school. They will be more likely to actually want to wear their waterproof clothing if it is in a design that they really love.

For those older kids that view kids waterproof clothing with designs as being a bit childish, there is rain gear available in solid colors, or combinations of solid colors, such as red and gray or blue and gray, that look a bit more adult and might appeal to older kids a bit more.

Some of the options that are currently available for kids waterproof clothing are made so that they are easily packable for when you want to go on a trip, or just to have available in your bag should it start to rain unexpectedly. Some brands now manufacture very lightweight packable splashsuits and jackets which are ideal for taking on holiday as they take up so little room in the suitcase.

Property Guide To Alicante

In the south-east corner of Spain between Valencia and Murcia, is Alicante province. Dubbed the ‘California of Europe’ by some, this part of the Spanish coastline became known as the Costa Blanca or ‘White Coast’ because of its 200kms of pristine sandy beaches and crystal clear waters.

Prior to the tourist boom, Alicante was comprised mainly of fishing villages, wine and citrus farms. However all that changed when the first air routes to the Valencia region opened up in 1957. Today, Alicante is a tourist mecca with first-rate infrastructure and leisure facilities, receiving around five million tourist visitors annually, making it an excellent place to invest in holiday letting properties.

Already fairly populous with nearly two million permanent inhabitants, Alicante has over the years become home to a thriving community of foreign retirees and lifestyle immigrants, many of them British or German, attracted by the healthy Mediterranean climate, unspoilt beauty of the lush, rocky coastline and Uncategorized salt marshes, as well as the fresh local seafood. Today, English is probably the second-most commonly-spoken language in Alicante after the native Valenciano.

Traditionally divided into a more affluent north and less well-heeled south, since the Spanish property boom, such demographics have become meaningless. All along the Costa Blanca, you’ll find luxury beach resorts, spacious villas and modern housing developments, as well as marinas filled with yachts.

The province has not lost all of its original charm though – there are still quaint Mediterranean villages with charming cobbled streets, ancient churches and historical architecture to be found; and the old quarters of many towns such as Altea and Javea continue to act as major drawcards for their historical value and cafĂ© culture by day, and their restaurants and bars by night.

The capital, Alicante, is a genteel city with an international airport – the main point of access for the province – as well as many historical buildings, tree-lined boulevards, parks, palm-fringed beach and eye-catching harbour with marina.

Other places worth mentioning are Benidorm – the tourist capital of the Costa Blanca with first class entertainment facilities and pleasant micro-climate; Torrevieja -with its great golf courses and bird sanctuary in the Uncategorized salt marshes nearby; and Javea – a lush enclave of exclusive cliffside villas.

Property prices in Alicante are generally 3% higher than the Spanish national average, but buyers can still get good value for money if they do their research. Currently real estate sales in Alicante tend to centre around major tourist centres where holiday rental yields are still healthy, although bargains can still be found in the less-crowded outskirts.

Second home buyers and retirees tend to prefer quieter, less crowded or developed areas such as Benitachell, Denia and Javea. However, this less commercial aspect has begun to take on a certain cache, so that property here is not as cheap as one might expect.

Still, though, for health, lifestyle and quality of life, the Costa Blanca is hard to beat and property in Alicante is well worth considering.

Which Is the Most Difficult Drug to Detox From?

The hardest drugs to detox from depend on your perspective. If by “difficult” you’re referring to the severity of dangerous medical symptoms that occur during withdrawal, then the obvious answer is alcohol and benzodiazepine. Both of these drugs could kill you during detox. But if you’re referring to the severity of emotional, mental and spiritual symptoms that affect a person during drug detox, then most addicts will agree that opiates are the most difficult; especially opiates like Methadone that are designed to help wean an addict from other opiates like heroin.

The Most Difficult Drugs to Withdraw/Detox From: Medical Reasons

The following substances prove especially challenging for many addicts to withdraw from considering the serious medical risks of doing so: Barbiturates, Benzodiazepines and Alcohol. The withdrawal process has been known to cause life-threatening complications in some people. This includes pulmonary and cardiovascular distress, respiratory depression, grand mal seizures, delirium tremens, hallucinations, coma and death.

Fortunately, death is rare but nevertheless the fact that it is possible creates a deterrent to treatment for some addicts. In most cases the risks of withdrawing from these substances can be mitigated by attending detox in a professional medical setting where healthcare practitioners and addiction experts can observe the detox process and respond immediately in case of any complications.

The Most Difficult Drugs to Withdraw/Detox From: Emotional Reasons

Thousands of years before the birth of Christ, the first annals of history were recorded by the ancient Sumerians. Translations of stone etchings show that these early peoples farmed and used opium extensively. In fact, their word for the plant can be translated to “Joy;” an apt description considering the widespread abuse of opium for the next several thousand years. By nearly all accounts, the euphoric high obtained by using opium is the highest feeling of joy most addicts have ever felt. But herein lays the problem.

When a person uses an opiate like heroin or Oxycontin to get high, they rapidly build up a tolerance not only to the drug, but also to euphoria. This means that it becomes more and more difficult to obtain the same euphoric effect with the same amount of opiates, so in nearly all cases users continually increase their dosages – some to the point of overdose and death. But in general the central nervous system becomes more and more desensitized to stimulus that would normally cause feeling of joy or euphoria. In fact, the opposite often occurs, resulting in a state known as Dysphoria; the opposite of euphoria.

Dysphoria is a severe problem for people who are detoxing/withdrawing from opiates because after the stop using the drug they often find it difficult or impossible to find joy or happiness in anything. This causes severe bouts of depression, anxiety, feelings of worthlessness and unexplained misery, terrible sadness and overwhelming inadequacy and loneliness; even in the presence of others. These emotional and spiritual symptoms drive many people in the early stages of recovery to return to drug use in order to self-medicate their general state of dysphoria.

Opiates Used to Treat Addiction to Other Opiates

Many addicts report and anecdotal evidence suggests that withdrawing and detoxing from opiates that are used to treat addiction to other opiates is a severe and extremely challenging process. The reasons for this are not understood, but it’s possible that because most opiate treatment drugs like methadone block the release of dopamine, addicts do not obtain a euphoric effect, even though they are spared the normal symptoms of withdrawal (essentially because methadone maintenance merely prolongs the addictive process.)

Support forums on group sharing often results in addicts advising each other NOT to go on an opiate maintenance program and to tough out the initial stages of a more “pure” withdrawal instead. Therefore, it could be argued that detoxing from opiate maintenance drugs is the most difficult type of detox to undergo.

The Kindling Effect

Regardless of the substance, the Kindling Effect can make detox and withdrawal an absolute nightmare; especially if the addict in question has relapsed repeatedly in their lifetime. The concept of Kindling is that with each progressive relapse and subsequent withdrawal, the brain and central nervous system become more highly sensitized (or highly desensitized) to drug abuse and the feelings it creates. As a result withdrawal symptoms are much more severe and potentially dangerous for these individuals than for others.

Ultimately, the most challenging detox is the one you’re about to go through. Taking that first step is extraordinarily difficult regardless of what drug you use and how long and hard you’ve been using it. But the reality of the situation is that left unabated the consequences of continued active addiction are in every instance more severe and potentially life-changing that the actual process of withdrawal and detox, which usually takes 10 days or less for most people.

If you or someone you love is fighting addiction, the most valuable weapon you can give them is action. Do it now; get help, get a free consultation, and take the first step before it’s too late to move forward at all.